Jeanne Liedtka on Science and Design
From Victor Lombardi’s list of quotes on design thinking:
The most fundamental difference between [design and science] is that design thinking deals primarily with what does not yet exist; while scientists deal with explaining what is. That scientists discover the laws that govern today’s reality, while designers invent a different future is a common theme. Thus, while both methods of thinking are hypothesis-driven, the design hypothesis differs from the scientific hypothesis.
– Jeanne Liedtka, “Strategy as Design”, Rothman Management, 2004.