Tesugen

McLuhan on Media

From Marshall McLuhan’s essay The Medium is the Message (found online via Heckler & Coch):

The electric light is pure information. It is a medium without message, as it were, unless it is used to spell out some verbal ad or name. This fact, characteristic of all media, means that the content of any medium is always another medium.

He goes on to say that “The content of writing is speech”, and that the content of speech is “an actual process of thought, which is itself nonverbal.”

The above was posted to my personal weblog on October 28, 2003. My name is Peter Lindberg and I am a thirtysomething software developer and dad living in Stockholm, Sweden. Here, you’ll find posts in English and Swedish about whatever happens to interest me for the moment.

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